Email Marketing Software - CommuniGator

The last few years has seen a revolution in how we communicate. More people than ever are sending emails or e-cards. This trend has rapidly transferred into the business world and has lead to an increase in the popularity of e-marketing. However, sending emails to your customers, prospects and suppliers is a completely different to sending them to your friends and family. You have one chance to catch someone's attention and stop an email being deleted before it has even been read.

As a result of the huge increase in the popularity of email-marketing, it's common to receive in excess of 50 emails a day from people you don't know and this can be at the least frustrating. However, if it is you sending the email, how do you ensure your email reaches the right target audience, judge the success of the email campaign in terms of how many people actually opened it and gauge how many people actually clicked on the links?

Until now the only real way to do this was on the number of people who replied to an email or phoned in as a result of an email. However, CommuniGator email software can provide you the real results of your campaign - highlighting what needs to be improved and what is generating interest.

What is CommuniGator?

CommuniGator is a piece of email Marketing Software which enables you to deliver timely messages to recipients who value them at a time they want to receive them, at the same time as having the ability to track the conversion rate.

With CommuniGator email marketing software you can set up email campaigns and schedule them to be sent out at specific times. The emails can include links, images, and landing pages. What's more CommuniGator provides you with a reporting functionality enabling you to see who has opened the email, what links they have clicked on and how many failed to be delivered.

CommuniGator email software, is available as an on-premise solution where you pay a one-off license fee and can send an unlimited number of emails or as a hosted solution where you will pay a monthly fee depending on the number of emails you send. You will also have full control of the application with no risk of a data security breach. What's more CommuniGator provide both telephone and email support.

Benefits of CommuniGator

CommuniGator will deliver a wide range of benefits to your business including:

  • Campaign Management: CommuniGator enables you to quickly plan, execute, monitor and automate campaigns for specific customers, ensuring that you send the right message to the right person.
  • Integration with CRM: CommuniGator integrates with all of the main CRM solutions including Microsoft Dynamics CRM, Sage CRM and FrontRange's GoldMine. This enables you to import recipient lists directly from your CRM solution and update CRM once the campaign has been sent.
  • Increases delivery rate: CommuniGator allows you to create emails in both HTML and Text formats, ensuring you achieve the highest delivery rate.
  • Avoid becoming a spammer: CommuniGator technology allows you to create and build opt-in steps in your campaign. It is a legal requirement to obtain opt in when using permission based marketing to avoid becoming a spammer.
  • Personalised: With CommuniGator you can personalise the subject line, landing zone and email content for different recipients. This increases the relevance of an email to specific groups and therefore increases the likelihood that the email will be opened.
  • Bounce Back: CommuniGator automatically creates reports of bounce back emails, enabling you to analyse the accurate number of delivered and undelivered emails.
  • Automatic Unsubscribe: It is a legal requirement when someone requests to be unsubscribed that you do so. However manually unsubscribing can be an extremely time consuming process. CommuniGator marks records as 'do not email' should the recipient choose to unsubscribe from receiving communications.
  • Campaign Analysis: The results section within CommuniGator gives easy access to the number of emails which were sent and not sent and also provides a complete record of open rates, click- throughs, unsubscribes and bounce backs, giving you a real insight into the success of your campaign.
  • Spam Check: The Spam checker in CommuniGator assess the likelihood of emails being blocked, due your choice of words or content.