Pharmaceuticals
Faced with limited access to health professionals, changing NHS structures, increased competition and restrictions on the marketing and direct selling of pharmaceutical products, the UK pharmaceutical industry has a lot to gain from properly implemented CRM, business intelligence, data analysis and business management software.
CRM Solutions for the Pharma Sector
The pharmaceutical sector was one of the early adopters of CRM. However, some of these systems were complex, expensive, needed significant resources or failed to deliver on all their promises. The good news is that technology has moved forward.
Concentrix can configure reliable, cost-effective and proven CRM and Business Analysis applications specifically for the pharmaceutical sector. For example, some of the key benefits Concentrix CRM solutions bring to pharmaceutical companies are helping identify which doctors, pharmacists and health care professionals are most receptive to their marketing activities and sales staff. If you're working with Primary Care Trusts (PCTs), Practice Based Commissioning Clusters (PBCCs), hospitals or private practices, Concentrix solutions can help you manage your sales pipelines, marketing research, campaigns, analysis or targeting.
Web based, Mobile Device Access
In many areas of the pharmaceutical sector, particularly in sales roles, remote and mobile working is key to sales success. Concentrix can offer web-based CRM, including Sage CRM, Sage SalesLogix and Microsoft Dynamics CRM, which can be accessed remotely. If you don't want you're sales staff to carry a laptop, they can access the system from PDAs or other mobile devices. This means your staff can manage appointments, sales team activities, identify the most receptive prospects, forecast potential revenue, prioritise accounts and much more - even customise interaction with individual GPs or pharmacists - all without coming into the office.
More than CRM
It's not just about CRM either. For example, Sage 200 provides fully integrated, modular applications for all the key functions of your business. So, if a member of your sales team is visiting a particular pharmacy, they can check the financial status or credit history for example.
Because Sage 200 uses the same source of information, there's no duplication, errors are reduced, accuracy increased, and with better quality information available to them, you're staff will make better decisions.
Concentrix understands the needs of the pharmaceutical industry. For more information about how Concentrix can help your business, please contact Concentrix.